What is Corpoworking?

From diversity comes performance! This observation also applies to corporate workspaces, which are constantly seeking performance and agility. Whatever the meaning we give to it, diversity is recognized as a necessity and often as a way to enhance a company's image. In this case, and in terms of work spaces, it is synonymous with development, creativity and flexibility. It is thus more than legitimate to wonder about its real estate strategy and the fact of having recourse to coworking centers or on the contrary to the corpoworking, let us understand here coworking in company. What if these solutions could both be integrated into the new organizational choices of companies? For detailed explanations on corpoworking, follow the guide!

Corpoworking definition

Corpoworking is the contraction of the words "corporate" and "working". The term refers to a coworking space that takes place within the premises of a company. For companies, it is a question of focusing their HR strategies on new work organizations in order to promote the retention of their talents, to minimize their costs, but also and above all to gain in agility.

L'Espace was born from the desire to bring together all the company's vital forces on the same innovative site in order to promote collaboration and team spirit. Within these internal third places, employees from different sites or departments can evolve , as well as people from outside the company such as service providers, partners... Corpoworking spaces are however not open to everyone, and are most of the time subject to the authorization of the host company.

It should also be noted that corpoworking is not a classic FlexOffice space. It is indeed a workspace that reproduces the codes of the coworking space. Workplace management provides services, develops the community and works on the well-being of the members. Another variant is the operated Le Bureau.

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Why open a corpoworking space in your company?

Often initiated for experimental purposes, L'Espace coworking spaces meet the requirements of flexibility and agility. The model is modelled on that of coworking spaces, whose success is no longer in question.

This arrangement, which is very popular with employees, offers a freer and more collaborative work space. It also allows to highlight some employees by making them work collaboratively on innovative or structuring projects of the company. All this in an inspiring environment.

Among the best-known Corpoworking initiatives in France, we can easily think of the Villa Bonne Nouvelle of the Orange Group, located in the heart of Paris, which experiments with new managerial and collaborative practices, or Le Tank of the Spintank company, which brings together media, designers and digital actors.

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L'Espace de coworking vs corpoworking : what are the differences ?

While there are many similarities between these two types of workspaces, there are also some of the most common points of divergence:

• L'Espace are subject to the opening hours of the company
• They must also respect the established processes
• Information and its circulation are subject to the company's rules
• Only members authorized by the host company can work in this space
• Without prior reservation, it is sometimes difficult for employees to have access to corpoworking spaces.

It should also be noted that for companies wishing to use corpoworking, an animation logic must be set up towards the employees and partners communities. The challenge is to create links and synergies, and to encourage collaborations that are difficult to create on their own. This is the mission of a hospitality manager. His role is to help the company to create social interactions between communities and to encourage experience sharing.

Is corpoworking the future of the Le Bureau?

In any case, it is now an integral part of the landscape. The Covid crisis has called for a better use of square meters and the rise of telecommuting could further empty office buildings. Natixis confided in the columns of l'Opinion in October 2020 that telecommuting could indeed empty up to 11 million square meters by 2030 in Ile-de-France. A staggering figure that requires companies to rethink now how to use their vacant spaces.