For a few years now, workspaces and corporate buildings have begun to undergo a transformation, drawing inspiration from the codes of luxury hotels and hospitality with the aim of generating greater well-being and promoting the retention of their talents. These codes, based on services and user comfort, allow companies and employees to reappropriate their spaces. The company becomes a tool for transmitting values, representative of the DNA of a Group. Among the most popular services, flexible spaces, informal exchange spaces or concierge services or space animation. However, we are finding, particularly in response to the Covid-19 health crisis and the new needs that have arisen, that the influences are reciprocal between these two asset classes. While office buildings are tending to provide more and more customized services to users, hotels, for their part, are equipping themselves with flexible workspaces and now offer numerous possibilities for working within them.

The sense of service in the office as in the hotel!

Work organizations have evolved tremendously in a short period of time. Today, to be attractive, companies must be able to work on their image and offer work spaces that are similar to places of life. This image that reflects well-being, is the key to allowing employees, customers and investors to project themselves and adhere to thecorporate culture and the real estate project that results from it. The furniture, the design of the spaces and the services associated with the spaces thus play a major role in making this transformation effective.

So, just like luxury hotels, offices have been equipped with rest areas, sports facilities, restaurants, online concierge services... all led by a hospitality manager or happiness manager. The latter's main missions are generally:

  • Welcome visitors and employees/coworkers
  • To accompany tenants in their work environment
  • To provide services and develop social ties among tenants

So many elements that had already proven themselves and perfectly embody the DNA of coworking spaces or the principle of operated office. Nevertheless, things are not so binary. Offices that are inspired by hotels, hotels that are inspired by coworking spaces... the concepts inspire each other and point to a deeper societal transformation that puts sustainable and modular architecture at the center of concerns. The key word is flexibility.

>>> Discover all available coworking spaces in Paris

Coworking takes over hotel lobbies and rooms

The development of coworking within the hotel sector mainly reflects a desire to optimize occupied or leased square meters. The hotel sector has had to renew itself in the face of ever-increasing competition and new consumer habits. The first wave of these new generation hotels was thus born with the Mama Shelter concept that appeared in 2008 in Paris. Mama Shelter has since launched coworking spaces in their image with Mama Works in several cities in France & in Luxembourg. From then on, the hotel took on a real role as a cultural emulator and social link. Since then, new concepts have emerged in many hotel chains and independent hoteliers with nevertheless a common denominator: they are thought of above all as places to live.

This hotel coworking service generally consists of a dedicated workspace, quality wifi and access to small catering. Packages vary by the hour, half day or full day.

>>> See all of our flexible office offerings

Note that if the hotel industry invests in this new niche, it is also since it has all the legitimacy. The majority of the equipment to be deployed is often already on site, and business customers are a segment that many hoteliers are familiar with. That's why new hoteliers are designing or rethinking their spaces to meet the expectations of thesebusiness travelers and other nomadic workers, following the example of the BOB Hotel (Business on Board), from the Elegancia Group, which opened in 2019 in Paris to cater to these audiences. The demand is very real!

Already several players are turning their hotels into coworking spaces

So office hotels are blooming all over the territory and represent a real opportunity to reactivate the urban hotel market.

Several companies have already opted for the hybrid hotel concept, and are dedicating the strategy of some of their brands to the mix of flexible workspaces and overnight stays. We're thinking in particular of Zoku, Accor, Ace Hotels, citizenM or even Kerten Hospitality. A successful shift as these brands have been very successful in recent years.

Among the latest big announcements we noted:

  • Accor and Wojo have teamed up to offer a new Workpitality offering and aim to provide luxury packages "the Wojo Spots" and "Wojo Corners"
  • Accor is launching All Connect, a new hybrid meeting concept with Microsoft teams to meet the need for small meetings.
  • The Barrier Group is launching its "telework escapades." An offer consists of a room, a room to work, two breakfasts and gourmet breaks. Something to combine the useful with the pleasant.

So, have you made your choice?

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