The use of coworking spaces is a phenomenon that is gaining momentum today. It appeals to both large companies for the response it provides in terms of agility, optimization of real estate strategies and reIt also appeals to employees who are looking for flexibility and a work environment that is adapted to the practice of telework. However, if teleworking is a trend that is becoming widespread, averaging two to three days a week, how can we maintain a strong and engaging corporate culture? Is it also possible to have several corporate cultures living together in the same space?

What is corporate culture?

Corporate culture represents a set of knowledge, values and behaviors that facilitate and embody the functioning of a company. It is built around the values, history, operating rules and stated objectives of the company. It represents a real strategic lever and also provides information on the way people interact with each other.

For new employees and talent attraction, it lets you know if you are about to join the right company and the right team in terms of your own values and behaviors. For existing employees, partners, or customers, it defines the character of the company. The company culture is an essential thing since it allows to federate the employees and to make them want to get involved on a daily basis.

It impacts the reputation of a company and can have many consequences.

What is your corporate culture?

It is essential not to underestimate the choice of spaces and work methods to support your corporate culture: do you work in a workspace composed mainly of closed offices, open-space or flexible spaces? Are your offices located downtown or in the suburbs? Do you have service areas? ... all of which provide information about your corporate culture.

The use of remote work and coworking spaces, for example, is already a significant indicator of your corporate culture. It's a sign that your company is moving towards a culture that is based on human capital, personal growth and caring.

It can also be a sign that your company is evolving towards a stronger culture of innovation or that collaboration prevails over individualism.

>>> Discover the coworking spaces in Paris

How to maintain a corporate culture at a distance?

Out of sight, out of mind? The question is posed today as the spatio-temporal boundaries of work are changing. The new ways of working have led to the creation of a new type of employee: the " remote worker ".

However, it appears that the latter do not consider coworking spaces as their company but that they see them as a utilitarian function. Indeed, the main purpose of these spaces for employees is to fight against isolation and to experiment new working methods adapted to their daily life and their rhythm. The coworking spaces also intervene in response to new requirements of mobility and balance professional life / personal life.

This is good news for companies that can build their future by integrating these hybrid work models.

For those companies that have adopted telework as a majority, the creation of events and highlightsFor companies that have adopted teleworking as a majority practice, the creation of events and highlights will help to rebuild the bond between teams and create moments of exchange that are inherent to the construction of the corporate culture. On a more operational level, weekly meetings can also be an opportunity to exchange and share ideas in small groups on a given subject. Collaborative work tools are essential to achieve this.

Remote management is also accompanied by a culture of trust and autonomy. It is the missions and projects that must be measured, not the number of hours of connection or presence within the company's premises.

Therefore, creating a remote corporate culture is not as complicated as it seems.

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