The use of coworking spaces is a phenomenon that is gaining momentum today. It appeals both to large companies for the answer it provides in terms of agility, optimization of real estate strategies and reallocation of square meters, and to employees who are also looking for flexibility and a work environment adapted to the practice of teleworking. However, if teleworking is a trend that is becoming widespread, averaging two to three days a week, how can we maintain a strong and engaging corporate culture? Moreover, is it possible to have several corporate cultures coexist within the same space?

What is corporate culture?

The corporate culture represents a set of knowledge, values, and behaviors that facilitate and embody the functioning of a company. It is built around the values, history, operating rules and stated objectives of the company. It represents a real strategic lever and also delivers information on how people interact with each other.

For new employees and talent attraction, it lets you know if you're about to join the right company and the right team in terms of your own values and behaviors. For existing employees, partners, or customers, it defines the character of the company. Company culture is a key thing as it helps to unite employees and make them want to get involved on a daily basis.

It impacts the reputation of a company and can have many consequences.

What is your corporate culture?

It is essential not to underestimate the choice of spaces and work modes to accompany your corporate culture: do you operate in a workspace composed mostly of closed offices, open-space or flexible spaces? Are your offices located downtown or in the suburbs? Do you have serviced spaces?... all data that delivers information about your corporate culture.

Having recourse to remote work and coworking spaces, for example, is already a significant piece of data about your corporate culture. It's a sign that your company is moving toward a culture that is based on human capital, personal growth and caring.

It may also be a sign that your company is moving toward a stronger culture of innovation or that collaboration is winning out over individualism.

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How do you maintain a corporate culture remotely?

Away from the eyes away from the heart? The question arises today as the spatio-temporal boundaries of work are transforming. New work modes have induced the creation of a new typology of employees: the "remote worker".

It appears, however, that the latter do not consider the coworking spaces as their company but see them as a utilitarian function. Indeed the primary purpose of these spaces for employees, is to fight against isolation and to experiment with new working methods adapted to their daily life and pace. The spaces of coworking also intervene in answer to new requirements of mobility and balance professional life / personal life.

Good news for companies that can build their future by incorporating these hybrid work models.

For companies that have adopted telecommuting in a majority way, the creation of events and highlights helps to rebuild ties between teams and create moments of exchange inherent in the construction of the corporate culture. On a more operational level, the implementation of weekly meetings can also be an opportunity to exchange and share ideas in small groups around a subject. Collaborative work tools are essential to achieve this.

Remote management is also accompanied by a culture of trust and autonomy. It is the missions and projects that must be measured, not the number of hours of connection or presence within the company's premises.

Also, creating your corporate culture remotely is not more complicated than it sounds.

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